Since their inception in 1996, B3 has strived to create unique & highly anticipated electronic dance music festivals with branded themes showcasing world-class DJ’s and live performances. B3 is known to feature one of a kind production and stage designs leading up to an overall sensory overload for the attendee. With “How Sweet It Is” & “JUJUBEATS”, B3 consistently delivered an experience not found at any other festival in North America. This inspired fans to return year after year and travel from all over the country to participate. Attendees dressed up in themed outfits to match the party and became as much a part of the show as the talent and production. “How Sweet It Is” & “JUJUBEATS” to this day are revered as events honing the most positive energy in the industry. The famous mantra for B3 is “they produce massive festivals with a small party vibe.” Two of the original founders of B3, Brian Alper and Brett Ballou have stayed active in the industry and are currently co-producing One Tribe (http://onetribefest.com) with the global powerhouse, ID&T.